How To Grow Your Twitter in 2020

I’m going to teach you principles on how to grow your Twitter.

LAST YEAR I GREW MY TWITTER ACCOUNT FROM UNDER 1,000 TO OVER 10,000 FOLLOWERS IN 12 MONTHS
I’M GOING TO BREAK DOWN HOW I DID THAT

I’d consider myself an authority on quickly growing your Twitter.

I started my main account with no idea how Twitter worked.

Then I figured things out.

At the end of 2017 I had under 700 followers.

By the end of 2018 I had over 10,000.

Since then I’ve added another several thousand and rising.

How am I able to do this?

Easy. I came to understand several things:

Popular yet like minded accounts

Well performing tweets

The culture of the app

Strong engagement

Growth patterns

My audiences

I also had some useful advantages:

  • Charisma
  • Stories to tell
  • Knowledge to impart
  • Interesting and unique experiences
  • Grounded yet contrarian points of view
  • Confidence stemming from competence
  • Ability to entertain, educate and inspire
  • Willingness to put my thoughts and ideas out there

With a combination of all these things, I was able to grow my Twitter. Some of the things I did were natural and part of my personality, others were deliberate.

If you’re serious about growing your Twitter account pay attention to this article and consider scheduling a consulting call with me to talk 1 on 1 about how to grow your Twitter.

Growing your Twitter following by 500-1000 users a month is something most people should be able to do with a bit of effort and this week we’re going to explore how that’s done.

 

 

BE AUTHENTIC

So I’ve been doing this Twitter thing for a bit now and one thing that has always helped me with building relationships and growing my following is simply to be myself.

Behind all the avis, words, photos, and memes you see on social media, there are other people on the other side of the screen.

A living, breathing, walking, talking, human just like you.

Last year my account was totally anonymous (no pictures or videos) but I still let my personality shine through.

I actually never showed my face until I had around 4,000 followers, yet people still felt familiar with my account and my “personal brand” because you could feel my personality dripping off the screen.

Even recently I’m considered an anonymous account because I rarely post photos and don’t have myself in my profile picture.

Some things to keep in mind when it comes to your identity on Twitter and online:

 

1. You don’t have to be an expert or pretend to be something you’re not

Don’t come on here and lie to people or exaggerate your skills, knowledge or ability. It does help to be an expert or knowledgeable/well versed in something, but it’s not necessary, nor should you lie about it. If there isn’t something you consider yourself an expert in you can talk about your journey as a beginner or document your learning.

As Gary Vee says, “document, don’t create”.

Not every popular account is some type of expert, master, or guru.

You can build authority in a subject without claiming to be an expert and you can certainly be honest about your journey and still get engagement.

Many people who are learning something new or a beginner actually gain a following of other beginners who are interested in the experience.

 

2. It’s okay to joke, but have a general theme or topic for your account

You guys know I love to be funny and I love to let these jokes fly but I also try to add value by imparting lessons or sharing my knowledge or experience. While my Twitter does tend to be a bit more sporadic, random, and spontaneous than other large accounts, I also have some general themes and topics I discuss like mindset, spirituality, free speech, alternative medicine, social media marketing, business, philosophy, etc.

But I also talk hip hop, anime, and I’ll bring up movies and TV shows that I like. My timeline(TL) isn’t super serious all the time but it’s also not all jokes.

Find the right balance for what you’re into and don’t be afraid to mix things up. But also don’t forget that a lot of people probably follow you for specific information or a certain area of knowledge.

And remember, the topic you discuss can be almost anything, as long as you

  • Educate
  • Entertain
  • Inspire

Provide value in a way that lets you be you.

 

3. Not everyone is going to like you

This is bound to happen when you say anything true or you get popular enough.

Haters gonna hate.

And that’s okay. Even people who are very nice online and wouldn’t be considered controversial compared to most get hated on online. Dealing with people who disagree with you or hate on you is part of popularity in general so you should expect to get naysayers and trolls.

And if you’re someone like me who likes to speak on controversial subjects, then get used to it. Learn to make examples out of the trolls or simply ignore them/block them. Just know that they’re part of the deal when you get a bigger following.

Keep these things in mind when you’re on Twitter and interacting and engaging with people.

Don’t underestimate the power of authenticity and making genuine connections. This is SOCIAL media so be social. When people feel like you’re a real person that they can relate to, they will support you.

 

TWITTER ENGAGEMENT TACTICS

These are some simple common things you can start doing TODAY to help grow your account. These tactics are especially more important for smaller accounts. These things helped me go from zero to 10,000 in a single year.

This just comes down to how you use the platform.

1. Interact with big accounts who are in the same area/vein/category/theme as yours.

This should go without saying. If you want a following, find someone on the platform you like that covers topics similar to you who’s got way more followers. Interact with them regularly with value adding insight. a bit of humor, and a bit of personality. If you don’t have those things then go live life and get some.

If you do this, you have a shot at being exposed to more people who might be interested in your niche and being exposed to more like minded individuals who will vibe with your content.

It’s also great for learning from others, teaching others, and networking in general.

This compounds over time.

 

2. RT people, quote tweet people, and comment under other people’s tweets

And do it in the reverse order.

No one cares about your RTs with your 138 follower count.

So when you’re adding your 2 cents in on other people’s tweets, if you comment underneath, you’ll get more exposure.

Now if you know a larger account will RT your quote tweet, that can be better because then your tweet gets the spotlight, but a comment underneath their original tweet is usually the safer bet.

If you only RT them, you’re not really adding anything to where it gives other people a reason to check out your page or follow you. Which will lead us into the next tactic.

 

 

3. Make sure your TL is somewhat clean and ready

Before I go to sleep at night or maybe sometime during the day as well I’ll do what someone else called “curing the TL” which is basically going on your profile and deleting your tweets with no/low engagement and also undoing my older RTs.

Doing this is especially important if one of your tweets is getting lots of engagement or a much larger account RTs you because now people are going to click on your profile to decide if they should follow you so you want to have good tweets of your own on your TL, at least the first 3-5 tweets they see should be solid.

And that brings us to my next point.

 

 

4. Don’t RT people too much

Simple. Like I just said, when you’re getting engagement and exposure people will click on your page and the first thing I do when I click a random person’s account and see nothing but retweets is I leave their page and don’t bother following them.

I don’t follow people who only RT other people and have no thoughts of their own. Easiest way for you to get me to bypass your page is to have no original thoughts, tweets, content, or ideas. You should have a decent and majority of content be from you.

If all you do is RT other people why would I follow you? I could just follow the people you keep RTing since they’re the ones with the gems.

Don’t let your page be a pure RT page otherwise people simply won’t follow you. If you have no original tweets then there’s very little incentive to follow you whatsoever.

 

 

5. Have fun and be social!

People come on social media to be entertained. You’re your own media personality online. Sure I teach people, give advice, offer opinions, but I also make jokes and shoot the shit. I get snarky. I use a bit of sarcasm now and then. Sometimes I get real. Sometimes I get fired up.

It’s all good. You’re a person not a robot. When people feel that human element and that connection and you start building relationships online, you’ll grow. It’s like having cliques of people online or online acquaintances.

I have a great time engaging with my followers and the people I follow. Don’t be afraid to compliment people when you like their content, to comment on things, have conversations in the DMs, etc.

You might not believe it or realize it, but you’re slowly building a relationship and connection with every single individual who follows you and sees your tweets every day.

Even if you don’t know they exist, in THEIR heads they feel like they know you and have some sort of connection to you or relate to you in some way. And that’s why they follow you and support you.

 

POLARIZATION

Polarization is something that comes with the territory of growing your Twitter, and almost any large social media following.

Not only will you naturally draw people who disagree with you as your views or statements are exposed to more people, but conflict drives engagement. It drives more eyes to a piece of content when people are arguing or in heated debate.

I want to continue talking about engagement and highlight as an example one of the more higher performing tweets I’ve had.

Though I’ve had tweets that did better numbers, this one was interesting and unique because not only did I get lots of likes, I got lots of account follows as well. I remember I tweeted it on a Saturday and gained over 500 followers that weekend, with 300-350 in a single day within hours of the tweet.

The trick is polarization.

But there’s a certain way the polarization should be applied and thought about.

In this instance I basically set up an “us vs them” scenario and human nature and psychology makes us want to engage with these kinds of messages.

I had tons of people supporting me and I also got tons of backlash from people who disagreed or didn’t like my message.

You’ll find out as you get more familiar with Twitter and social media and grow in popularity, that the more supporters you get, the more haters you get. And that’s ok.

I even had some DJ who runs a very popular hip-hop podcast (No Jumper) attack me for that particular tweet and insult me to his 90,000 or however many  followers.

He figured he was insulting me but really he just massively boosted my impressions.

That only added fuel to the fire and gave me more publicity and exposure.

On Twitter and in Hollywood, almost all publicity is good publicity.

BE ATTRACTIVE

Be attractive.

You’re not gonna find this advice from most sources but I’ll always keep it 100% real with you on here.

The Halo Effect is real.

The Halo Effect is a psychological phenomena that has been observed that we as humans will naturally and subconsciously favor, support, and believe people who we find to be attractive.

Attractive people have a passive advantage and, all other things being equal, have an objectively easier time than other people.

They don’t say “sex sells” for no reason. I sometimes wonder if there’s any marketing asset more powerful than a beautiful woman.

Now don’t be discouraged, because “attraction” isn’t always just physical beauty, and Twitter is a platform where even ugly people get to shine, because this platform is about the gift of gab.

If you’re drop dead gorgeous then go make an Instagram account (kidding).

That being said, it never hurts to look good.

Whether you’re a man or a woman, tapping into your sexuality and in some ways projecting or displaying it, can really help with social media engagement.

People support people they like. People like people they’re attracted to.

This is getting a bit meta but this is all psychology and human nature and I’m just sharing gems.

We all know the saying sex sells.

I’m not saying to start oiling yourself up and posting illicit photos on the timeline but I’m saying is don’t be afraid to own your femininity if you’re a woman and to own your masculinity as a man.

It is what it is and that’s the way the cookie crumbles.

People who are considered attractive simply will have an easier time gaining followings and support on this platform, and every other platform, all else being equal.

And like I said, “attractive” isn’t always just about looks but can include other personality traits and intangible qualities that are put on display.

Especially depending on the niche of social media you’re involved in, this might be more relevant than others. Health, fitness, and beauty, for example have a larger emphasis on looks than most other areas.

 

STOP TRYING SO HARD AND OVERTHINKING

This actually might not be popular for the people who are overly analytical thinkers and like to have everything mapped out.

Some of you are trying way too hard.

I was able to go from 700 followers in December of 2018 and I’m now at almost 13,000 followers just slightly over a year later. That whole time I was just messing around on Twitter in my spare time like anyone else, while providing value but also having fun.

I really do have a lot of fun with my Twitter it’s one of my outlets to share my thoughts and ideas and I get to let these jokes fly. It’s not a business for me, even though I do use it to make side money. I have a full time job this isn’t how I pay my bills (yet).

If you want people to retweet you, interact with and know THEM.

Also know your audience and if you’re trying to get someone else’s audience/following to mess with you, know THEIR audience.

As you naturally interact with and build relationships with people on the platform, they’ll naturally retweet you if your tweets are quality.

Tweet great content and tweet it often and you’ll grow. If you aren’t growing, then your content isn’t as good as you think.

(Remember to Educate, Entertain, Inspire)

I’ve pretty much gained 1000 followers a month consistently for over a year and I feel like most people should be able to do AT LEAST a quarter to a half of that if they stay consistent with their tweeting.

If you’re not already growing in followers every month, then your tweets just aren’t good enough. Sorry guys.

But you can change that.

I’ve released a guide called Grow & Monetize: How To Turn Your Twitter Into a Piggy Bank.

I’ll teach you basic principles that have allowed me to grow my Twitter by over 10,000 followers in a single year.

You’ll learn the tactics I used to make thousands of dollars selling both info-products and physical products.

And that was all part-time while I worked my 9-5 job.

Click here to grab it now.

Why Follower Count Isn’t Everything

IT’S NOT ALL ABOUT FOLLOWERS

Don’t get caught up on follower counts.

Many individuals and organizations make the mistake of ruthlessly pursuing more and more followers to increase their marketing and sales efforts.

This is the wrong way to go about social media strategy. Follower count is an arbitrary metric to measure from a marketing and sales viewpoint without really putting things into perspective. Demographic of your followers, click numbers and how many people are actually engaging, if they’re buyers in the market of what you’re selling, etc. If you have a following of mainly video game players and you try to sell make-up, you’re clearly not going to have the results you want.

To make an example that’s even more likely and less extreme, let’s say someone has a following of fitness enthusiasts but is trying to sell a cleaning/janitorial service to local gym chains. In this case the target audience would be gym managers, so even though they would fall within the fitness industry, targeting them is a much different case than targeting average gym goers.

QUALITY OF FOLLOWER

You want to present the most welcoming, clean, enticing, simple, easy to navigate, and inviting storefront possible just like if you had a physical location.

You would want it to look as presentable as possible. Your online presence, especially the platform you own yourself, is vastly important for how you appear to and interact with potential customers. You want there to be a somewhat consistent and relatable message over all your connected social media brands. You should appear authoritative, cohesive, organized, and valuable and you should clearly communicate what exactly you’re offering the customer.

Not having a blog on your website if you’re a software company or a services company/professional is a missed marketing opportunity and depending on the type of business being ran, an untapped resource. In the modern world it’s a big mistake to neglect the power of the internet and social media marketing. It can be a complete game changer and staple for many businesses as an opportunity to disseminate a message or to interact with potential customers and provide them value.

FINAL THOUGHTS

These reasons are why follower count doesn’t matter as much as we think. Business is not about all followers (Unless you’re Facebook, Instagram, Twitter, or Snapchat). It’s about buyers. While attention might be the most important currency in today’s market, the key is having the RIGHT attention.

And the right attention doesn’t always have to mean 30,000 followers. Sometimes it’s 300 hardcore followers. Sometimes it’s a handful of supporters with way more reach than yourself. Sometimes it’s the value of your professional network, from college, to old jobs, to LinkedIn. What matters is having a strategy and actionable steps toward having the right connections and taking full advantage of those connections. Specifically when it comes to bringing in business and getting the word out about your products and services.

To learn how to take advantage of Twitter to grow your following and extend your reach properly, click here.

2 Simple Tips For Using Hootsuite

WHAT IS HOOTSUITE?

Hootsuite is a social media marketing tool that allows you to manage content and publish posts.

Social media marketing tools allow you to post on different social media platforms from one place and distribute content without logging onto each individual app.

It’s a great tool for B2B brands, B2C, social media marketing managers, freelancers and personal brands.

The mistake I see being made is thinking you can just set up a Hootsuite account and the content you’re currently putting on one platform can now go to every single platform.

For many brands and individuals who get onto Hootsuite, they are probably very used to or well versed in a single platform where they do very well, and want to branch out to other platforms to promote a product or brand to wider audiences.

They might think with a tool they can simply share all the awesome content they’re sharing on their main platform and redistribute it to get similar results.

But that’s not exactly the case.

Especially for someone who’s new to using a social media marketing tool, they are probably excited to plug in and start dominating every platform.

I’m going to go over two things to keep in mind.

1. APPROACH EACH PLATFORM

DIFFERENTLY

Every platform has its own distinctive “culture”.

Twitter has its own culture, separate from LinkedIn and Facebook. Short written soundbites dominate Twitter. Its character limit, quick snarky style, and witty commentary make it one of the most popular forms of social media. Twitter for the most part is dominated by the written word.

Instagram and Pinterest are image based platforms. You can’t even post to those platforms without using pictures. And even these two visual based platforms have slightly different cultures.

Pinterest is very much more based on educational and informative content. People want to learn things on Pinterest, they want to see recipes, they want to see lists, they want to see infographics.

Instagram is known for being about being trendy and flashy. Showing off vacation, trips, outfits, etc. It’s certainly established a culture of flexing, bragging, and boasting.

LinkedIn is very corporate, more formal, and more buttoned up than other social media platforms. It’s the definition of “suitable for work”. The wisecrack you make on Twitter about politics or sex that gets 100 likes might not be as well received on LinkedIn.

Just something to keep in mind.

For example, Twitter is one of my main content outlets because it’s my biggest platform with over 15,000 followers on  my main account and 1500 on my brand account. I’m very familiar with the platform and I can consistently write high quality tweets with good engagement.

However that doesn’t necessarily translate directly to Facebook.

It doesn’t necessarily translate directly to Instagram. It doesn’t necessarily translate directly to Pinterest.

Different platforms have different games being played and different languages being spoken.

A short and quick written quip might do well on Twitter but not as well on Facebook.

An image with a quote might do well on Instagram but not do as well on Pinterest.

Even from a more technical or tactical standpoint, things like hashtag usage, image sizes, length of text, and using links isn’t the same across different platforms.

You have to create content with the medium in mind.

2. FOCUS ON YOUR PRIMARY PLATFORMS FIRST, THEN REPURPOSE THE CONTENT

To make the best use of your Hootsuite, consider going platform by platform when you’re scheduling content into the future. Especially if you’re a one man show or a very small team, focus on your primary platforms that you create content for, then repurpose the content for other platforms.

When I’m publishing content for my brand, I typically focus on my primary platforms I publish content to – Twitter and Instagram.

For example, after I finish scheduling some tweets, I’ll take that same written content and see how it can best be repurposed to use on Facebook and Instagram.

THINGS TO THINK ABOUT WHEN REPURPOSING CONTENT:

Can I cross-post this ‘as is’ to other platforms? If not, what do I need to change?

Does this content need to be reformatted? (Cropping pictures, resizing, video lengths, editing copy, etc)

Turning video content from places like YouTube into podcasts.

Turning podcasts into YouTube videos.

Using emails or blogs for tweet threads.

Using emails to come up with blog or video ideas (the basis of my article on How To Grow Your Twitter in 2019 was created from a series of multiple emails I had sent to my email subscribers)

  • Can I use this blog post idea for a video?
  • Can I use this video content to help write a blog?
  • Does this text translate well to an image caption or being overlayed on top of an image?
  • Can I turn this text into a graphic or infographic?

Another great way to come up with content ideas is to make content based on questions or comments from your followers/subscribers/online network.

Frequently asked questions or common topics are great subjects for basing content on.

Hootsuite is a great tool for allowing you to distribute content among multiple channels and can be a very powerful tool. What you want to avoid is lazily thinking that you can post one piece of content as is on every media channel you have without some consideration.

Please comment below if you use a social media tool to help you publish and schedule content and let me know which one you use!