A CMS is a content management system. It’s the platform upon which you choose to build your website.
Many business owners and freelancers struggle with choosing which platform to build their website on or end up migrating their website later on.
This article breaks down how Squarespace can be a great option for freelancers, consultants, and other “solopreneurs” in comparison to other content management systems.
People who aren’t necessarily running a full-on business with employees, but are still working for themselves, have different goals and needs than more conventional small business owners.
People making money online like:
- Computer Programmers
- Digital Marketers
- Web Designers
- Graphic Designers
- Freelance Writers
- Web Developers
- Data Scientists
- Social Media Managers
- IT Support Specialists
- App Developers
- Virtual Assistants
- Project Managers
- Human Resources
- Tax Preparers
The best CMS for freelancers, solopreneurs, consultants, and other sole proprietors is quick to set up, easy to use and maintain, and creates quality websites.
Shopify is built strictly for eCommerce
Shopify is a great platform that lots of entrepreneurs use but it’s built specifically to run eCommerce stores.
If you’re a freelancer or consultant you’re offering some type of service, not selling physical products.
I’ve seen some personal brands use Shopify for selling info products but if services are more your thing or you’re also doing some type of consulting then there are better options.
You’ll want to consider other options if you’ll be using blogging as part of your marketing strategy or feature a blog prominently on your website.
Shopify’s blogging capabilities are very weak and limited.
Shopify’s focus on eCommerce doesn’t fit with the business model of most freelancers and service-based solopreneurs.
WordPress is great but could be overkill
I love WordPress but I used to hate it because it has a learning curve. If you aren’t that tech-savvy and just want something quick and easy you can set up so you can focus on your business and clients, WordPress might not be the best fit.
WordPress can make you a great website but if you aren’t experienced with it, it could be more trouble than it’s worth.
WordPress has the best functionality, most features, and is the most flexible of the most popular website building options.
However, its user interface and user experience are known to be more challenging for people.
I absolutely consider it the best CMS for small businesses but it could be considered overkill for the average freelancer or consultant that doesn’t need their website to do as much as a small business.
WordPress sites take a bit more knowledge and effort not only to set up but to maintain regularly.
After working with WordPress for years personally, now I can use it without a sweat.
However, earlier on in my career as a blogger I hated how complicated it seemed compared to other platforms I had the chance to use.
For the freelancers who don’t need anything fancy or over the top and just want the easiest setup possible, WordPress might be a little too fully featured and take longer to get a working knowledge of.
Why Squarespace is the best CMS for freelancers
Squarespace is the most convenient option for freelancers, consultants, and other personal brands who want to build and manage a website for their business.
Around 1.8 million websites are supported by Squarespace since 2019 and for good reason.
It’s a very user-friendly platform that presents clean and nicely laid out websites.
The templates and themes make it easy to get started
It has inherent templates and themes for personal brands, freelancers, and consultants already available.
You can choose the best templates and there are some drag-and-drop options with the website and page design tools as well.
It’s very quick and easy to set up a website for yourself in Squarespace by filling in the information on the typical themes with sections already set up for you to input info onto like:
- Services page
- About page
- Portfolio page
- Contact page
- Blog page
The templates look clean, attractive, and professional and most of them are already tailor made to be use by freelancers, consultants, and personal brands.
Just plug in your photos, images, and logos and write in whatever copy and descriptions apply for you and your business.
Squarespace is fine for blogging and finding new business
Solopreneurs and service-based freelancers can certainly benefit from blogging and also can benefit from a website to help them get in touch with inbound leads and potential customers. Squarespace’s features can absolutely handle that task.
The blogging functionality isn’t as robust as WordPress but it’s certainly not bad so if you want to feature your blog prominently, Squarespace is still a good option.
If you’re selling a service the main thing you need to be able to do is set up appointments and make sales.
You don’t need a platform that facilitates direct payments since most likely you’ll be sending invoices or having some sort of contract or agreement worked out.
Squarespace is very weak when it comes to eCommerce but if you’re a person who doesn’t sell physical products then that isn’t really a concern.
It’s not critical to be able to be collect payments from people anytime they’re on the site like an eCommerce store.
As long as you can take advantage of calendar links or contact forms as a service-based solopreneur, you’re good to go.
Squarespace gives you what you need and it gives it to you quickly with minimal hassle.
Nothing more, nothing less.
Squarespace is a top CMS for freelancers because it balances quality with convenience
Many service-based freelancers don’t need a heavy-duty website and don’t want to waste time on web design when they could be finding or serving clients.
In the marketing and business world, speed beats perfection. Finding a system that’s easy and convenient to use can be more important than having a system with the best features. It’s why UX designers exist.
If you’re not tech-savvy and you don’t need the features of WordPress you might prefer an option that’s easier to deal with and manage.
If you’re working by yourself and not a small team you’ll want to use a CMS that you can maintain and be consistent with, not one you’ll struggle with.
These reasons are why I think Squarespace is a great option for solopreneurs and freelancers that are looking for convenience.
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